A number of definitions are used in the communication for development field to
describe the three basic components of communication: advocacy, social
mobilization and behaviour change (or behaviour development) communication.
- Advocacy informs and motivates leadership to create a supportive environment to achieve programme objectives and development goals.
- Social mobilization engages and supports participation of institutions, community networks, social/civic and religious groups to raise demand for or sustain progress toward a development objective.
- Behaviour change communication involves face-to-face dialogue with individuals or groups to inform, motivate, problem-solve or plan, with the objective to promote and sustain behaviour change.
This website gives an in-depth overview of Communication for Development by sharing research, best practices and success stories. The goal of this site is to provide communication practitioners with reliable information that drives change.
What Scholars Say
“There is no development without communication”Balit, 1988
The “paradigm of another development”emphasizes not only material development but also the development of values and culturesRichards,
Thomas, & Nain, 2001
Development needs a method of communication that is liberating, egalitarian, indigenous, rural, and geared to the betterment of all, especially the poor,Jacob Srampickal, S.J 2006